Infotech Enterprises Ltd. has changed its name to Cyient Ltd. based on the approval it received from the shareholders. The company has reported that the new brand identity is an important step in its positioning as a unique global company that represents its vision and forward looking initiatives.
The company has decided on a constructed word that implies both the type of solutions that they develop and also recognizes its history, heritage and the values to carry forward. Cyient has connotations to the words ‘client’ and ‘science’ – two important components in the company’s success – and ‘ient’ references Infotech Enterprises meaning foundation and continuity. All the efforts in this important initiative were developed to fulfill the company’s vision of ‘Designing Tomorrow Together.’
The new brand is designed to reinforce the company’s longstanding commitment to working closely with clients and developing innovative solutions to solve complex problems. The process of determining the new identity involved various brand specialists and the new name was tested in 17 languages.